Woolly Boo finalist for the Eco Choice Award

It is with great honor and a sense of pride that we announce that Woolly Boo® Just Peachy Sleep Sack was selected as a finalist for the Eco Choice Awards, category Most Sensitive Use of Materials at the Summer ’10 New York International Gift Fair (“NYIGF”). Retailers voted for our product after evaluating dozens of companies participating in the show’s SustainAbility display.

Sponsored by GREENRetailer and the NYIGF, the Eco Choice Awards recognize the most innovative and environmentally responsible products within NYIGF’s “SustainAbility: design for a better world” exhibit. This was the third edition of the Eco Choice awards, which premiered at the Summer ’09 NYIGF.

Award categories include: Most Innovative, Most Sensitive Use of Materials, and Most Sellable. Retailers will consider more than 200 green products before making their final decisions. Winners will be selected for inventiveness, newness, aesthetics and functionality.

Participating vendors in the SustainAbility display must meet a fixed set of green criteria including ones that address the nature of the product, production processes and business practices. A three-tiered ranking system assigns ranks to participating products and companies depending on their level of commitment to outlined green standards.

Woolly Boo® is a family-owned and operated business located in Montclair, NJ, that manufactures heirloom basic bedding for infants, toddlers, and preschoolers. Their mission is to provide the healthiest crib bedding and the best sleep environment for every child. For more information, contact Selma Avdicevic at 917.975.9034 or