About Woolly Boo

Woolly Boo® was born out of an unmet need for natural, stylish, chemical-free bedding for children. Unable to find the eco-friendly, sophisticated products they desired, founders Selma Avdicevic and her mother, Vahida Subasic, set out to do it on their own. They created a line of crib mattress pads, bumper pads, toddler pillows, comforters, and infant sleep sacks, all from 100% organic wool filler and 100% natural cotton ticking.

When Woolly Boo® hit the market in Summer 2010, the response was overwhelming. Parents and grandparents were delighted with our products, and bloggers and trade show attendees praised Woolly Boo® for its chic, smart, sophisticated, and eco-conscious design. Our recently expanded line includes travel pillows for children, as well as Toddler Nap Mat, which have also been a huge hit!

Woolly Boo® remains a family-owned and operated business located in Montclair, New Jersey. We engage in sustainable practices and fair trade with our organic farmers and weavers, and welcome the opportunity to work with designers on private label and custom products.